Why Building a Brand Matters for Your Business?

A brand community is a tribe of like-minded folks that feel connected to a brand. One can think of it as a modern, interactive club aligned to your brand. For businesses, a strong brand community can be very rewarding. It boosts loyalty, word-of-mouth, and available insights into customer needs.

Why do Brand Communities Matter?

Brand communities drive business growth. Here’s why they matter:

Customer Loyalty: Studies show loyal customers can account for 65-85% of a company’s revenue. These loyal community members make a lot of repeat purchases and believe in the brand quality and ideology
Word-of-Mouth Marketing: The word of mouth really helps build credibility and a real market rapport
Feedback Loop: Communities provide feedback, which helps the brand to evolve
Increased Sales: Loyalty drives more purchases in the long run
Communities expand: The ever-evolving and ever-expanding communities provide very big traction

How Fydo Helps Build Brand Communities