Customers can switch easily
There is little to hold a shopper between visits, so a first purchase can stay a first purchase.
Turn a first purchase into a second one
Reward your best customers without discounting everything. Welcome offers, spend goals and festival campaigns, sent where customers already read.
Where a fashion store loses customers
Three pressures on the second purchase.
Demand comes in seasons
Gaps between collections and festivals leave the shop out of mind.
Discounting everything becomes a habit
Percentage-off rewards for all customers can train shoppers to wait for offers.
A year with and without a loyalty programme
Switch between the two to see what changes for the shopper. This is an illustration of the idea, not data.
Day 1
First purchaseThe shopper joins at the counter.
Day 3
A welcome offerAn offer valid for a window you set.
Day 30
A new collectionVIP customers hear first, on WhatsApp.
Day 60
A spend goalA reward as the shopper nears a spend goal.
Day 90
A festival offerA date-range offer brings a second purchase.
After a year with Fydo, the shopper has heard from the shop at every moment that matters.
What Fydo can do for a fashion store
Rewards and messages built around collections and occasions.
Reward codeFYD-4K9Show it at the counter
01
Welcome offer
An automatic offer after the first visit, valid for a window you set.
Monthly goal₹7,200 of ₹10,000₹2,800 to go
02
Spend-goal rewards
A reward when a customer reaches a spend goal, in one bill or across several.
This weekFestival reward
03
Festival and wedding-season offers
Offers for chosen dates, sent as campaigns you create.
VIPEarly access message
04
VIP exclusive rewards
A reward for your highest-spending customers. Early access is a message you send.
Happy anniversary 💍
05
Birthday and anniversary
Automatic messages once the dates are recorded.
BronzeSilverGold
06
Status tiers and paid membership
Try a second-purchase journey
Pick a welcome offer and a spend goal, then set the customer's second bill.
1. Pick a welcome offer
2. Pick a spend goal
Welcome offer on this bill₹180
Spent in total (first bill ₹1,200)₹3,000
Spend goal of ₹2,000 reached: a reward is ready.
Fydo BoutiqueBusiness chat
Welcome back, Priya! Your 10% welcome offer is applied to this bill. You have reached your spend goal.
From a new collection to the next visit
One way a fashion store could use Fydo.
- A new collectionVIPs hear first, on WhatsAppJust for you, VIP. Enjoy early access to our new collection.
- A welcome offerA first-time buyer gets an offer valid for a window10% off for 14 days (example)
- A spend goalSpend ₹2,000, get 15% off (example)₹2,000 → 15% off
- A festival offerA message with a date rangeShop this week and get 20% OFF on your next purchase.
WhatsApp messages for a fashion store
Select a message to see what it says and how it is sent.
Fydo BoutiqueBusiness chat
Welcome to Fydo Boutique, Priya. Enjoy 10% off your next visit within 14 days.Welcome offer10% off
When it is sentAutomatic, after the first visit
The offer and its window are yours to set.
Fydo BoutiqueBusiness chat
Happy birthday, Priya! 🎂 A special reward is waiting for you at Fydo Boutique.
When it is sentAutomatic, when the date is recorded
Needs the birthday to be captured at billing.
Fydo BoutiqueBusiness chat
Happy anniversary, Priya and Rahul. A little something from all of us at Fydo Boutique.
When it is sentAutomatic, when the date is recorded
A reward can go with the message.
Fydo BoutiqueBusiness chat
Just for you, VIP. Enjoy early access to our new collection.Shop now
When it is sentA campaign you create
A note to a VIP group. Early access is a message, not a separate feature.
Fydo BoutiqueBusiness chat
Festival edit is in. Shop this week and enjoy a special offer.This weekFestival offer
When it is sentA campaign you create
Choose the customer group, then send now or schedule it. Marketing messages carry a cost.
Send different offers to different customers
Customer groups built from visits and spend.
- New
A welcome offer that gives a reason for the second purchase.
- Repeat
Spend-goal rewards for the next collection.
- VIP
Exclusive rewards and first sight of new arrivals.
- At risk
A reminder with a reason to come back this season.
- Lost
A comeback offer.
Groups such as these are built from visits and spend. Customer lists can be imported on day one.
Billing and your existing process
You do not need to change how you bill to start.
Your counterYour own billingStays exactly as it is
phone number + bill amount
The Fydo layer
- Reward applied
- WhatsApp message
- Customer record
message and reward code
Your customerTheir phoneBack for the next visit
Start with no integration
Staff enter the customer's phone number and the bill amount for any payment: cash, card, UPI or other. A static or dynamic QR is also available. Your own billing software stays as it is.
Connect billing software later
Fydo's team confirms how a connection could work for your software, and what it takes, before you commit to anything. No named billing or POS software is confirmed yet.
Without a connection, the amount is entered twice
The bill amount goes into Fydo as well as into your own billing. A discount worked out in Fydo must match the bill you print.
Deeper links
Marketing CampaignsRun customer retention campaigns for your shop: promotional offers, win-back messages and more.Customer IntelligenceA customer intelligence platform for shops: build customer profiles, group customers, see behaviour and value, and spot who is slipping away.CashbackReturn a share of each bill as money back on a later purchase.WhatsApp MarketingCampaigns, offers and notifications on WhatsApp.Industry InsightsPerspectives on loyalty and retail trends.
Questions from fashion and apparel businesses
Explore loyalty for fashion and apparel
Talk to us about welcome offers, spend goals and festival campaigns.