The relationship sits with the stylist
Clients stay for the person, so a missed visit can quietly become a lost client.
Keep regular clients between appointments
Reward visits with a free add-on, fill slow days with offers, and bring back clients who have drifted.
Where salons lose clients
The relationship sits with the stylist, and cycles run in weeks.
Clients drift after a change
A price rise, a new stylist or a move can end a regular cycle.
Slow days and long gaps
Midweek diaries run empty while some clients wait too long between visits.
A year with and without a loyalty programme
Switch between the two to see what changes for the client. This is an illustration of the idea, not data.
Week 0
A visitThe client joins at the counter.
Week 3
Visits earn a rewardA free add-on is earned after a set number of visits.
Week 6
A slow-day offerA midweek offer, sent as a campaign.
Week 9
A reminder after a gapA campaign to clients who have not visited for a while.
Week 12
Back with a rewardA returning client with a free add-on waiting.
After a year with Fydo, the client has heard from the shop at every moment that matters.
What Fydo can do for a salon
Rewards for visits and offers for slow days.
3 of 5 visitsFree dessert next
01
A visit reward with a free add-on
A free service or add-on after a set number of visits, claimed with a code.
Quiet hours4 to 6 PMSpecial offer
02
Slow-day offers
Offers for chosen days and times, sent as campaigns.
We miss you! Here is something for your next visit.11:12 am ✓✓
03
Win-back
An automatic message for clients who have gone quiet. The window may be longer than a salon cycle.
Happy anniversary 💍
04
Birthday messages
Automatic messages once the date is recorded.
★★★★★Leave a Google review
05
Review requests
An automatic Google review request after a visit.
customers.xlsx→Imported
06
Import your client list
Bring existing clients in on day one.
See a client's cycle
Set a client's usual gap and move the weeks since the last visit to see when a reminder campaign could go out.
0123456789101112
Within the usual cycle. 3 weeks until the gap is reached.
Memberships, visits and remembered moments
One way a salon could use Fydo.
- Visits earn a rewardA free add-on at the 5th visit (example)4 of 5 visits
- A slow-day offerA campaign you send for quiet daysMidweek reward (example)
- Remembered on the dayA birthday message with a rewardHappy Birthday! 🎂 Here's a special reward for you.
- A reminder after a gapA campaign you send to a customer groupWe miss you! Come back and enjoy a small reward.
WhatsApp messages for a salon
Select a message to see what it says and how it is sent.
Fydo SalonBusiness chat
Welcome to Fydo Salon, Priya! Thank you for visiting. Your reward is in.
When it is sentAutomatic, after the first visit
A first thank-you.
Fydo SalonBusiness chat
Happy Birthday! 🎂 Here's a special reward for you at Fydo Salon.
When it is sentAutomatic, when the date is recorded
Needs the birthday to be captured.
Fydo SalonBusiness chat
Thanks for visiting Fydo Salon! How was your experience?★★★★★Leave a Google review
When it is sentAutomatic, after a purchase
Builds the salon's online reputation.
Fydo SalonBusiness chat
Midweek offer: visit Fydo Salon on Tuesday or Wednesday and enjoy a small reward.
When it is sentA campaign you create
Choose the customer group, then send now or schedule it. Marketing messages carry a cost.
Fydo SalonBusiness chat
We miss you at Fydo Salon. Your usual time is waiting. Come back this week and enjoy a small reward.
When it is sentA campaign you create
A manual campaign to a customer group, because the automatic window may be longer than a salon cycle.
Repeat and at-risk clients
Customer groups built from visits and spend.
- New
A thank-you that invites the next visit.
- Repeat
A visit reward with a free add-on.
- VIP
Recognise your most valued clients.
- At risk
A reminder before the gap grows.
- Lost
A comeback offer. Confirm the window suits a salon cycle.
Groups such as these are built from visits and spend. Customer lists can be imported on day one.
Billing and your existing process
You do not need to change how you bill to start.
Your counterYour own billingStays exactly as it is
phone number + bill amount
The Fydo layer
- Reward applied
- WhatsApp message
- Customer record
message and reward code
Your customerTheir phoneBack for the next visit
Start with no integration
Staff enter the customer's phone number and the bill amount for any payment: cash, card, UPI or other. A static or dynamic QR is also available. Your own billing software stays as it is.
Connect billing software later
Fydo's team confirms how a connection could work for your software, and what it takes, before you commit to anything. No named billing or POS software is confirmed yet.
Without a connection, the amount is entered twice
The bill amount goes into Fydo as well as into your own billing. A discount worked out in Fydo must match the bill you print.
Spas and beauty businesses
The same rebooking cycle applies to treatments. These ideas suit them.
Membership programs
Benefits for committing to a routine. See Tiers and memberships.
Treatment series rewards
A bonus after a set of treatments, such as the fifth free.
Gift voucher follow-up
A welcome for new customers who arrived with a gift, so they return.
Deeper links
Marketing CampaignsRun customer retention campaigns for your shop: promotional offers, win-back messages and more.Win-back campaignsBring lapsed customers back with the right message and offer.Customer IntelligenceA customer intelligence platform for shops: build customer profiles, group customers, see behaviour and value, and spot who is slipping away.WhatsApp MarketingCampaigns, offers and notifications on WhatsApp.Industry InsightsPerspectives on loyalty and retail trends.
Questions from salons and beauty businesses
Explore loyalty for salons and beauty
Talk to us about visit rewards, slow-day offers and win-back.