Grocery & Kirana Stores
Spot regulars who've stopped their weekly basket and send a cashback boost to bring them back
Customer Win-Back Software
Win Back Customers Who Haven't Shopped With You in a While
Find the customers who went quiet - then send them a reason to come back.
Customer win-back software finds the shoppers who used to visit regularly but have stopped, and lets you run a targeted offer to bring them back for one more purchase. Fydo filters your customer list by last-purchase date, sends a WhatsApp offer to that exact segment, and tracks who returned and redeemed it.
Works with your existing POS system, or on its own if you don't use one.
Customer Win-Back Software
What Is Customer Win-Back Software?
Customer win-back software helps a shop identify customers who were once regulars but have gone fully inactive, then run a specific campaign to bring them back. It's a deliberate, one-time push aimed at a lapsed segment - not a background rule that runs by itself, and not an early alert before customers go quiet. You choose the inactivity window, pick the offer, and send it.
Fydo filters your customer list, sends the offer, and shows you exactly who came back to redeem it.
Where Lapsed Customers Get Lost
Why Lapsed Customers Rarely Come Back on Their Own
Once a regular customer stops visiting, most shops have no way of knowing until they're long gone:
No easy way to see which customers haven't purchased in months
Win-back offers get sent to everyone, wasting the discount on active customers who didn't need it
No record of who received a win-back offer or whether they used it
Staff have no list to work from, so lapsed customers are simply forgotten
A generic message with no personal offer rarely gets a lapsed customer to open it
No way to measure whether a win-back push actually worked
Customer win-back software fixes this by isolating exactly who's gone quiet and giving you a way to reach only them.
Built for Every Business - Trusted by the Best
How Fydo's Customer Win-Back Software Works
Find Customers Who've Gone Inactive
Filter your customer list by last-purchase date to pull out exactly who hasn't shopped with you in a set number of days.
- Filter by any inactivity window you choose
- See the lapsed segment before sending anything
- No manual list-building or spreadsheet work
Send a Targeted Win-Back Offer
Send a cashback boost, coupon, or reward directly over WhatsApp to only the customers you've identified as lapsed.
- Offer sent only to the lapsed segment, not your full list
- Choose cashback, a coupon, or a discount as the hook
- Delivered straight to WhatsApp, no app download needed
Track Who Actually Returns
See exactly which lapsed customers came back and redeemed the offer, and which ones still haven't responded.
- Redemption tracked automatically against the offer
- See who returned versus who didn't respond
- Re-target non-responders with a different offer later
Run Win-Back Pushes Whenever You Need To
Run a win-back campaign around a slow period or festival, aimed specifically at customers who've drifted away, without touching your active base.
- Time a push around a slow season or festival
- Keeps active customers out of the campaign
- Repeat the same push on a fresh lapsed list anytime
Use Case Section
Win-Back Campaigns That Fit How Each Business Loses Customers
The same win-back engine adapts its offer and timing to how each type of retail business sees customers drift away.
No matter your business type, Fydo helps you grow consistently.
Benefits
Why Targeted Win-Back Beats a Blanket Discount
A blanket discount reaches everyone and costs you margin on customers who were coming back anyway. A win-back push reaches only the customers who actually stopped.
Reach Only Who's Gone Quiet: Filter by last-purchase date so the offer goes to lapsed customers, not your whole list.
No Wasted Margin: Active customers who don't need an incentive never see the win-back offer.
Clear Redemption Tracking: See exactly who came back and redeemed the offer, and who didn't.
One-Off, on Your Schedule: Run a win-back push whenever it makes sense, without setting up an ongoing rule.
WhatsApp Delivery: Offers reach customers directly, with no app download required.
Works With or Without a POS: Purchase history and offers run the same way with or without a point-of-sale system.
Testimonials
Trusted by Retail Businesses Across India
Thousands of shop owners use Fydo to win back customers who had stopped visiting.
1L+ users
4.8 rating on Play Store
Trusted by 10000+ retail businesses
We finally had a list of exactly who'd stopped coming in, instead of guessing. A single WhatsApp offer brought a good chunk of them back.
We pulled up customers who hadn't purchased in two months, sent a cashback boost, and could see who redeemed it within days.
Shop Owner
Fydo Partner Store
STEP 1
Download the Fydo App
Get started in minutes with a simple and quick setup
STEP 2
Filter Your Lapsed Customers
Pull the list of customers who haven't purchased in a set number of days
STEP 3
Send the Offer and Track Returns
Push a targeted offer over WhatsApp and see who comes back to redeem it
Frequently Asked Questions
What is customer win-back software?
Customer win-back software identifies customers who have gone fully inactive and lets you run a targeted offer to bring them back. With Fydo, you filter your customer list by last-purchase date and send a WhatsApp offer to only that segment.