Welcome-back reward
₹100 offon a bill of ₹800 or more, valid 7 days
A reward with a condition and an end date.
Bring back the customers who went quiet
Most businesses lose customers without noticing. A win-back campaign spots the gap and gives people a warm reason to return, before they are gone for good.
A win-back message
Hi Rohan, it has been a while. We saved a welcome-back offer for you this week.
Thanks, I will drop by on Saturday.
Why win-back is worth planning
Winning back a customer who already knows you is usually easier than finding a new one. The difficulty is noticing who has gone quiet, and reaching them in a way that feels welcome rather than pushy.
Fydo describes spotting customers who have stopped visiting, and bringing back inactive customers through campaigns and WhatsApp. This page explains the approach in general terms.
The quiet slide, and what changes
Switch between the two to see how a regular drifts away, and what a win-back message changes. An illustration, not data.
Week 1
A normal visitA regular buys as usual.
Week 3
Visits slow downThe customer starts to show up in a group such as at risk.
Week 5
They go quietThey move to a lost group (30+ days in the current setup).
Week 6
A comeback messageA win-back message with a reason to return.
Week 8
Back at the counterA returning customer, reward in hand.
After a year with Fydo, a regular has heard from the shop at every moment that matters.
How a win-back campaign works
Define "gone quiet"
Set the gap that matters for your business, such as 30 or 60 days.
Find who has lapsed
Use visit history to list customers past that gap.
Send a warm message
Offer a reason to return, such as a welcome-back reward.
Measure who returns
Compare against customers you did not contact.
Win-back examples with numbers
Gap reminder
It has been 6 weeks. Your usual visit is due. Come in for a treat.
A reminder timed to a customer's own rhythm.
Last-chance nudge
MonTueWedThuFriSatSun
Offer ends Sunday
A short window adds urgency without pressure.
Where win-back messages are sent
Messaging is covered on its own page. See WhatsApp marketing.
Fydo includes WhatsApp campaigns that use your existing customer list.
At the counter
A reward offered in person when the customer returns.
In your reports
See how many lapsed customers came back after a campaign.
Confirmed about Fydo today
- Offers can be created for new, repeat and inactive customers, including festival and time-based campaigns.
- WhatsApp messages and campaigns are built into the platform, and you can import your existing customer list.
- Reports cover new and repeat customers, rewards used and daily collection.
- Customer profiles are built automatically from every visit.
Related
Marketing CampaignsRun customer retention campaigns for your shop: promotional offers, win-back messages and automated campaigns that reach customers on WhatsApp.WhatsApp MarketingCampaigns, offers and notifications on WhatsApp.Customer IntelligenceA customer intelligence platform for shops: build customer profiles, group customers, see behaviour and value, and spot who is slipping away.Loyalty ProgramsLoyalty program software for shops: choose cashback, points, rewards, QR loyalty and referral.Salons and beautyKeep clients on a steady rebooking rhythm.Restaurants and cafésBring diners back between occasions.GuidesPractical guides to planning a loyalty program.