Privacy Policy

1. Introduction

At Fydo (operated by LFYD Services Private Limited), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and safeguard information from users of our services, including the Fydo Partner app (for merchants), the Fydo app (for customers), and our website.

2. Information We Collect

For Merchants:

• Business name, contact details, shop address
• GST number, PAN, banking details for transactions
• Customer engagement and sales data
• Login credentials and device information

For Customers:

• Name, mobile number, gender, date of birth
• Location data (if permission granted)
• Purchase and transaction history
• Engagement data such as clicks and rewards

For Brands/Advertisers:

• Brand name, representative’s contact details
• Campaign preferences, targeting info, billing details

3. How We Use Your Information

• Enable core app functionalities (loyalty rewards, payments, offers)
• Analyze user behavior and provide personalized experiences
• Help merchants and brands understand customer preferences
• Improve services and develop new features
• Send promotional communications (if opted-in)
• Comply with legal obligations

4. Sharing of Information

• Merchant Partners: To deliver loyalty benefits and track reward status.
• Service Providers: For payment processing, SMS/email services, analytics.
• Brands/Advertisers: Anonymized data may be used for campaign targeting.
• Government/Regulators: Only if required by law or to protect rights.

We do not sell or rent your personal information to third parties.

5. Data Storage & Security

We host our data on secure servers (AWS infrastructure) with encryption and access controls. All payment-related data is handled through PCI-compliant providers. We regularly review security practices to keep your data safe.

6. Your Rights and Choices

• Access and review your personal data
• Request correction or deletion of inaccurate information
• Withdraw consent to marketing messages at any time
• Request account deactivation by contacting us

For EU users, we are committed to GDPR principles. For any data-related request, please contact us at support@fydo.in.

7. Data Retention

• Merchant and customer data: For the duration of the relationship + legal requirements.
• Inactive accounts: Archived after 12 months of inactivity.

8. Cookies & Tracking

We may use cookies, device identifiers, and tracking technologies to enhance your browsing and app experience. You can control cookie settings in your browser or device.

9. Children's Privacy

Fydo is not intended for use by individuals under the age of 13. We do not knowingly collect personal data from children.

10. Updates to this Policy

We may update this Privacy Policy from time to time. We will notify users of significant changes via app notifications, email, or website announcements.
Last Updated: June 1, 2025

11. Contact Us

Fydo (LFYD Services Private Limited)
Innovation Corridor, OUTR University, Bhubaneswar. Pin - 751003
Email: support@fydo.in