Campaigns
Send an offer or update to a group of customers.
ExploreTalk to customers where they already are
Share cashback, offers, birthday wishes and win-back messages with the customers who already trust you, through WhatsApp.
Fydo is an Official Meta Partner
Fydo BasketBusiness chat
Dear Priya,
Your transaction of ₹25,000 at Fydo Basket has been processed successfully.
A wallet credit of ₹500 has been added to your wallet.Wallet credit+ ₹500
Explore WhatsApp marketing
Choose a topic to jump to its details.
Offers and rewards
Tell customers what they have earned and what is on offer.
ExploreNotifications
Short updates tied to a customer's own activity.
ExplorePersonalised messages
Use the customer's name and relevant details.
ExploreWin-back
Reach customers who went quiet. Has its own page.
Open pageHow it connects
Where WhatsApp sits in the platform.
ExploreEight messages, eight moments
Select a message to see what the customer receives, and when it is sent.
From purchase to next visit
How a transaction becomes a reward, a message and a reason to return.
- 1
Purchase
The customer pays ₹25,000
₹25,000 bill - 2
Reward calculation
Your rule is applied
2% = ₹500 - 3
WhatsApp message
Sent through Fydo
Wallet credit of ₹500 added - 4
Next visit
A reason to come back
See you this weekend
Three ways messages go out
Some messages send themselves. Others are campaigns you create.
Automatic messages
Triggered by customer activity, such as a purchase, a birthday or a gap in visits.
Promotional messages
Offers and promotions you create, sent now or scheduled for the right day and time.
Targeted and bulk campaigns
Reach everyone, or only the right customer group.
What WhatsApp messages cost
WhatsApp charges businesses for some kinds of message. Messages that carry offers and promotions are charged per message. Some account-related messages sent while a conversation is open can be free. Costs depend on the message category, so confirm your credits and costs with the Fydo team before you plan a campaign.
See WhatsApp messages for your industry
Why WhatsApp for loyalty
A reward customers forget is a reward wasted. A short message at the right moment brings them back. WhatsApp is where many customers already spend their day.
Fydo says WhatsApp campaigns are built into the platform and use your existing customer list, so no exporting or re-importing is needed. Fydo also describes itself as a WhatsApp Business messaging.
Ways to use WhatsApp in detail
Each section describes a general idea.
Campaigns
Send an offer or update to a group of customers from the same place you manage your loyalty program.
What this can look like
- Choose the audience
- Write one clear message
- See who received it
Offers and rewards
Tell customers what they have earned and what is on offer, so rewards do not sit unused.
What this can look like
- Reward balance reminders
- Bonus periods and festival offers
- Redemption instructions
Notifications
Short, useful updates tied to a customer's own activity, such as a reward earned or about to expire.
What this can look like
- Reward earned
- Reward about to expire
- Thank-you after a visit
Personalised messages
Messages that use the customer's name and relevant details instead of a generic broadcast.
What this can look like
- Name and reward balance
- Last purchase
- The offer that suits them
How WhatsApp connects to loyalty
Fydo says WhatsApp campaigns are built into the platform and use your existing customer list, so no exporting is needed. For win-back, see Win-back campaigns.
What this can look like
- Campaigns use your customer list
- Ask about opt-in handling
- Ask about sending limits
Confirmed about Fydo today
- WhatsApp messages and campaigns are built into the platform, and you can import your existing customer list.
- Offers can be created for new, repeat and inactive customers, including festival and time-based campaigns.
- Customer records, rewards, WhatsApp campaigns and reporting sit in one dashboard.
- Reports cover new and repeat customers, rewards used and daily collection.
Pair WhatsApp with
Marketing CampaignsRun customer retention campaigns for your shop: promotional offers, win-back messages and Win-back campaignsBring lapsed customers back with the right message and offer.Loyalty ProgramsLoyalty program software for shops: choose cashback, points, rewards, QR loyalty and referCustomer IntelligenceA customer intelligence platform for shops: build customer profiles, group customers, see JewelleryLoyalty for high-value, infrequent purchases.