Customer profiles
One record per customer, built from every visit.
ExploreKnow who your customers are, and who is slipping away
You cannot reward or reach customers you cannot see. Customer intelligence turns visits and purchases into a picture of who shops with you, how often and how much.
A customer overview
Regulars38%
Occasional42%
Lapsed20%
Repeat customers38%
Customers to win back20%
Know your business better
Most shopkeepers know how much they sold. Very few know who came back. With Fydo you can see:
- New and repeat customers
- Top-spending customers
- Rewards used
- Daily collection
- Lost customers
New customers
See who visited for the first time and welcome them with a reward, so a first visit becomes a second.
- See first-time visitors as they join
- Welcome them with a reward
- Encourage a second visit with a message
Lost customers
See who has stopped visiting. Check their visits, spend and rewards, then bring them back with a campaign.
- Spot customers who have not visited in a while
- Review their purchase history and reward balance
- Send a win-back campaign with an offer
One record per customer
Fydo builds your customer database as customers transact.
PriyaJoined 12 Jan 2024
VIP- Total spend
- ₹8,420
- Visits
- 6
- Avg purchase
- ₹1,403
Purchase activity
12 Apr₹1,250
05 Mar₹980
18 Jan₹1,420
02 Dec₹760
Loyalty activity
Cashback earned+₹125
Current progress4 / 6 visits
Why intelligence matters for loyalty
A loyalty program generates a record of every visit. Intelligence is what you do with it: see who your best customers are, notice who has slowed down, and learn which offers actually brought people back.
Fydo describes tracking customer visits, spend and repeat behaviour, and seeing which campaigns bring more customers.
Four ways to understand customers
Each describes a general idea. Confirmed capabilities are listed lower on the page.
Customer profiles
One record per customer: visits, spend, rewards and contact details, built from every interaction. Fydo says profiles are built from every visit.
What this can look like
- A history of visits and purchases
- Reward balance at a glance
- No spreadsheet to maintain
Segments and customer value
Group customers by what they do (new, regular, high-spending, lapsed) and by what they are worth, so each group gets the right approach.
What this can look like
- Define groups that matter to you
- Identify high-value regulars
- Send each group the right message
Reports and analytics
Patterns in how customers shop and how campaigns performed, in one place, so decisions rest on what actually happened.
What this can look like
- Visit frequency and spend
- Peak and slow periods
- Campaign results side by side
Customers slipping away
Early signs a customer is slipping, such as a longer gap between visits, so you can act before they are gone. See also customer retention for Indian businesses and win-back campaigns.
What this can look like
- Customers overdue for a visit
- Churn signals in your own data
- Which win-backs worked
Confirmed about Fydo today
- Customer profiles are built automatically from every visit.
- Reports cover new and repeat customers, rewards used and daily collection.
- Offers can be created for new, repeat and inactive customers, including festival and time-based campaigns.
- Customer records, rewards, WhatsApp campaigns and reporting sit in one dashboard.
Use these insights with
Marketing CampaignsRun customer retention campaigns for your shop: promotional offers, win-back messages and WhatsApp MarketingCampaigns, offers and notifications on WhatsApp.Win-back campaignsBring lapsed customers back with the right message and offer.Loyalty ProgramsLoyalty program software for shops: choose cashback, points, rewards, QR loyalty and referGroceryLoyalty for frequent, small-basket shopping.GuidesPractical guides to planning a loyalty program.