Customers buy once or twice a year
Between purchases you are out of sight. When the next wedding or festival comes, the customer may walk into the shop next door.
Be remembered between weddings and festivals
Keep jewellery customers coming back without blanket discounts. Reward every purchase, remember every occasion and stay close to every customer.
Jewellery is bought rarely, and remembered for years
Three things that make loyalty different in jewellery.
Gold margins are thin
Blanket discounts can erase your profit. Smart rewards, timed and targeted, protect your margin and still win loyalty.
Occasions live in notebooks
Birthdays, anniversaries and weddings are what make people buy jewellery, but they are easy to miss and hard to track across hundreds of customers.
What works
Keep the relationship alive after the sale: reward every purchase, remember every occasion and stay in touch all year.
A year with and without a loyalty programme
Switch between the two to see what changes for the customer. This is an illustration of the idea, not data.
Month 1
Purchase, occasions notedEarrings bought. Birthday and anniversary are recorded at billing.
Month 3
A thank-you and a rewardA welcome message with a small reward.
Month 6
A birthday messageA birthday wish with a reward, once the date is recorded.
Month 9
A festival offerA campaign to your VIP customers before the festival.
Month 12
The anniversaryAn anniversary message with a free service reward.
After a year with Fydo, the customer has heard from the shop at every moment that matters.
What Fydo can do for a jeweller
Documented mechanisms are shown plainly.
Happy anniversary 💍
01
Occasion messages
Birthday and anniversary WhatsApp messages with a reward, once the dates are recorded at billing.
Cashback added+₹24Wallet: ₹104
02
Cashback with a cap
A percentage back with a minimum bill, a maximum cap and a redemption limit, held in a wallet.
Reward applies toMaking chargesMetal value
03
Rewards on part of a bill
For example, a reward on making charges only.
Reward codeFYD-4K9Show it at the counter
04
Free services as rewards
Cleaning, polishing or resizing, claimed with a code at the counter.
Monthly goal₹7,200 of ₹10,000₹2,800 to go
05
Milestones on total spend
A reward when total spend reaches a goal. The current spend ceiling may be low for high-value purchases.
NewRepeatVIPAt riskLost
06
Customer groups
New, repeat, VIP, at risk and lost customers. Import your existing list on day one.
★★★★★Leave a Google review
07
Review requests
An automatic Google review request after a purchase.
Rate1 pointfor every ₹100
08
Points
Plan an occasion message
Choose an occasion and a reward, and see the WhatsApp message a customer could receive.
Birthday and anniversary messages need the date to be recorded at billing.
Fydo JewelsBusiness chat
Happy birthday, Priya! A free jewellery cleaning is waiting for you at Sample Jewellers.
When it is sentAutomatic, when the date is recorded
The message and reward go out on the occasion.
What does a reward cost you?
Gold margins are thin, so test a cashback rate against your own margin before you set it.
Cashback
Gross margin
Cashback given₹500
Gross margin on the bill₹3,000
The reward takes16.7%
of your margin on this bill, leaving ₹2,500.
From the purchase to the anniversary
One way a jeweller could use Fydo across a year.
- The purchaseA customer buys earrings₹25,000 bill
- The occasion is sharedBirthday and anniversary dates, at billingDates recorded
- A reward is creditedCashback with a long validity+ ₹500 credit
- The anniversary arrivesAn automatic message with a free service rewardHappy anniversary, Priya and Rahul.
- Claimed in storeA code shown at the counter, marked redeemedCode: FYD4K9
- A review is requestedAfter a purchaseHow was your experience?
WhatsApp messages for a jeweller
Select a message to see what it says and how it is sent.
Fydo JewelsBusiness chat
Happy birthday, Priya! 🎂 A free jewellery cleaning is waiting for you at Fydo Jewels. Treat yourself today.
When it is sentAutomatic, when the date is recorded
Needs the birthday to be captured at billing.
Fydo JewelsBusiness chat
Happy anniversary, Priya and Rahul. A little something special from all of us at Fydo Jewels. 💍
When it is sentAutomatic, when the date is recorded
A reward can go with the message.
Fydo JewelsBusiness chat
Welcome to Fydo Jewels, Priya. Your reward is in. We look forward to seeing you again.
When it is sentAutomatic, after the first visit
A first thank-you.
Fydo JewelsBusiness chat
We miss you, Priya. Your reward is still yours, and your favourite counter is waiting.Visit us
When it is sentAutomatic, for customers who have gone quiet
The window for "gone quiet" is set in the product and may be short for jewellery.
Fydo JewelsBusiness chat
Thank you for visiting Fydo Jewels! How was your experience?★★★★★Leave a Google review
When it is sentAutomatic, after a purchase
Builds the store's online reputation.
Fydo JewelsBusiness chat
Dhanteras is near. Visit Fydo Jewels this week and enjoy a special reward.This weekFestival reward
When it is sentA campaign you create
Choose the customer group, then send now or schedule it. Marketing messages carry a cost.
Fydo JewelsBusiness chat
Just for you: our new collection is on display. Visit us this week.
When it is sentA campaign you create
A manual note to a VIP or repeat group.
Festival and wedding season
Reward customers when the buying moments arrive.
- Akshaya TritiyaA festival reward
- DhanterasA festival reward
- DiwaliA festival reward
- Wedding seasonA seasonal offer
Free services and lifetime milestones
Rewards that cost you little and bring people back.
Free services as rewards
Low cost to you, and it brings people back.
- Cleaning
- Polishing
- Resizing
- A small silver coin
Lifetime spend rewards
Milestones on total spend that never reset, with a reward for each one a customer reaches.
- Milestone 1Amount set by youA reward
- Milestone 2Amount set by youA reward
- Milestone 3Amount set by youA reward
Know who to bring back
Customer groups built from visits and spend, and what to do for each.
- New
Thank them and invite them back for the next occasion.
- Repeat
Recognise the relationship before the next festival.
- VIP
Give your best customers early access and exclusive rewards.
- At risk
A gentle reminder before they drift to the next shop.
- Lost
A comeback message. The window is short for jewellery, so confirm it is right for you.
Groups such as these are built from visits and spend. Customer lists can be imported on day one.
A saving scheme
Many jewellers run saving schemes. This is an idea only, not an offer, and not something Fydo has confirmed it supports. Such schemes can be regulated, so the jeweller must take legal advice first.
Months paid so far
1Customer₹5,0002Customer₹5,0003Customer₹5,0004Customer₹5,0005Customer₹5,0006Customer₹5,0007Customer₹5,0008Customer₹5,0009Customer₹5,00010Customer₹5,00011Customer₹5,00012Jeweller₹5,000
Customer pays₹55,000over 11 months
Customer gets₹60,000to spend on jewellery
The jeweller adds₹5,000as the 12th instalment, which is 8.3% of the final value
All 11 customer instalments are paid. The jeweller adds the 12th.
Billing and your existing process
You do not need to change how you bill to start.
Your counterYour own billingStays exactly as it is
phone number + bill amount
The Fydo layer
- Reward applied
- WhatsApp message
- Customer record
message and reward code
Your customerTheir phoneBack for the next visit
Start with no integration
Staff enter the customer's phone number and the bill amount for any payment: cash, card, UPI or other. A static or dynamic QR is also available. Your own billing software stays as it is.
Connect billing software later
Fydo's team confirms how a connection could work for your software, and what it takes, before you commit to anything. No named billing or POS software is confirmed yet.
Without a connection, the amount is entered twice
The bill amount goes into Fydo as well as into your own billing. A discount worked out in Fydo must match the bill you print.
Deeper links
CashbackReturn a share of each bill as money back on a later purchase.Marketing CampaignsRun customer retention campaigns for your shop: promotional offers, win-back messages and more.Win-back campaignsBring lapsed customers back with the right message and offer.WhatsApp MarketingCampaigns, offers and notifications on WhatsApp.Customer IntelligenceA customer intelligence platform for shops: build customer profiles, group customers, see what brings them back.Integrations & InfrastructureHow loyalty connects to billing, WhatsApp and your other tools.Industry InsightsPerspectives on loyalty and retail trends.
Questions from jewellery businesses
Explore loyalty for jewellery
Talk to us about occasion messages, cashback and service rewards for your store.