Convenience apps compete for the weekly shop
Shoppers value time, so being easy and being noticed both matter.
Reward regular shoppers in a way a small shop can afford
Notice when a household goes quiet, and bring it back. Small, capped rewards protect a thin margin.
Where a grocery store loses customers
Three pressures on the weekly shop.
Margins are thin
A reward has to be small and capped, or it eats the profit it was meant to protect.
A household can go quiet without anyone noticing
There is no one moment to react, so the shop needs a way to see who stopped coming.
A year with and without a loyalty programme
Switch between the two to see what changes for the household. This is an illustration of the idea, not data.
Week 1
First basketThe customer joins at the counter with their phone number.
Week 2
A welcome and cashbackA thank-you message and a small capped cashback.
Week 4
A monthly goalA month-start message about a spend goal.
Week 6
A comeback messageA win-back message to a household that went quiet.
Week 8
Back with a basketA returning household with a reward waiting.
After a year with Fydo, the household has heard from the shop at every moment that matters.
What Fydo can do for a grocery store
Rewards that a small shop can afford.
Cashback added+₹24Wallet: ₹104
01
Small capped cashback
A few percent back on bills above a minimum, with a cap and a redemption limit.
Monthly goal₹7,200 of ₹10,000₹2,800 to go
02
Monthly spend goals
A weekly or monthly goal across several purchases that unlocks a larger reward.
This weekFestival reward
03
Month-start and festival offers
Offers for chosen dates, days or times, sent as campaigns you create.
We miss you! Here is something for your next visit.11:12 am ✓✓
04
Win-back
An automatic message for households that go quiet. The window is set in the product.
Reward codeFYD-4K9Show it at the counter
05
Welcome offer
An automatic welcome after the first visit.
★★★★★Leave a Google review
06
Review requests
An automatic Google review request after a purchase.
Try a monthly goal
Move the weekly bill and see the cashback, the goal progress and what the reward costs the shop.
Spent so far₹3,600
Cashback balance₹72
₹6,400 to go, about 8 more weeks at this bill.
Reward cost, as a share of spend2.0%
A customer loyalty journey, step by step
One way it works for a neighbourhood store. Click a step, or let it play.
fydoUnlock a reward every time you payScan. Pay. Get rewarded.
Scan and pay₹1,200Paid with any UPI app
Reward applied
+ ₹24 cashback
4 of 5 visits: a free gift on the 5th
Thanks for shopping with us! ₹24 cashback has been added to your wallet.
My shopToday
Today's collection₹18,400
Loyalty / cashback used₹640
New customers12
Repeat customers31
Give your customers a reason to come back
Simple if-then rewards a grocery store can set.
- Visit 5 timesGet a free gift
- Spend ₹2,000Earn an extra discount
- Visit on weekendsUnlock a special offer
- Haven't visited in 30 days?Send them a special offer
- Birthday monthA surprise reward
WhatsApp messages for a grocery store
Select a message to see what it says and how it is sent.
Fydo BasketBusiness chat
Welcome to Fydo Basket, Priya! Thank you for shopping with us. Your reward is in.
When it is sentAutomatic, after the first visit
A first thank-you.
Fydo BasketBusiness chat
We miss you! It's been a while since your last visit. Come back and enjoy a special offer.Claim offer
When it is sentAutomatic, for customers who have gone quiet
The window is 30+ days in the current setup.
Fydo BasketBusiness chat
Thanks for shopping at Fydo Basket! How was your experience?★★★★★Leave a Google review
When it is sentAutomatic, after a purchase
Builds the store's online reputation.
Fydo BasketBusiness chat
A new month has started. Reach your monthly goal at Fydo Basket and unlock a bigger reward.Monthly goal
When it is sentA campaign you create
Choose the customer group, then send now or schedule it. Marketing messages carry a cost.
Fydo BasketBusiness chat
Festival offer! Shop this week at Fydo Basket and enjoy a special reward.This weekFestival reward
When it is sentA campaign you create
Sent to the customers you choose.
Fydo BasketBusiness chat
Tuesday special at Fydo Basket: enjoy a small reward on bills above a minimum.
When it is sentA campaign you create
For days or times when the shop is quiet.
Know which households are slipping
Customer groups built from visits and spend.
- New
Welcome them and give a reason for the second basket.
- Repeat
Recognise steady shoppers with a small capped reward.
- VIP
Your biggest baskets: a thank-you that is worth having.
- At risk
A gentle reminder before the household goes quiet.
- Lost
A comeback offer. Confirm the window suits a weekly shop.
Groups such as these are built from visits and spend. Customer lists can be imported on day one.
Billing and your existing process
You do not need to change how you bill to start.
Your counterYour own billingStays exactly as it is
phone number + bill amount
The Fydo layer
- Reward applied
- WhatsApp message
- Customer record
message and reward code
Your customerTheir phoneBack for the next visit
Start with no integration
Staff enter the customer's phone number and the bill amount for any payment: cash, card, UPI or other. A static or dynamic QR is also available. Your own billing software stays as it is.
Connect billing software later
Fydo's team confirms how a connection could work for your software, and what it takes, before you commit to anything. No named billing or POS software is confirmed yet.
Without a connection, the amount is entered twice
The bill amount goes into Fydo as well as into your own billing. A discount worked out in Fydo must match the bill you print.
Deeper links
CashbackReturn a share of each bill as money back on a later purchase.Marketing CampaignsRun customer retention campaigns for your shop: promotional offers, win-back messages and more.Win-back campaignsBring lapsed customers back with the right message and offer.WhatsApp MarketingCampaigns, offers and notifications on WhatsApp.QR loyalty and earning rulesJoin with a scan, then earn by visits, spend or occasions.Industry InsightsPerspectives on loyalty and retail trends.
Questions from grocery businesses
Explore loyalty for grocery
Talk to us about small cashback, spend goals and win-back for your store.