Grocery & Kirana Stores
A festival stock announcement sent to customers who buy those categories
Customer Engagement Campaigns
Customer Engagement Campaigns You Send Whenever You Have Something to Say
Pick a segment, write the offer - Fydo sends it and tracks the results.
Customer engagement campaigns are the ones you actively create and send yourself - a festival offer, a new-arrival announcement, a flash sale - to whichever customer segment you choose. Fydo handles the WhatsApp delivery and shows you who opened and redeemed it, so you're never guessing whether the message landed.
Works with your existing POS system, or on its own if you don't use one.
Customer Engagement Campaigns
What Are Customer Engagement Campaigns?
A customer engagement campaign is a message and offer you actively write and send to a chosen group of customers, for a specific reason - a festival, a new arrival, a slow week you want to fill. That's different from an automated loyalty campaign, which runs on a fixed trigger like a birthday and never needs your input once set up. This is the campaign you decide to send today.
Fydo handles the segment selection, the WhatsApp delivery, and the open/redemption tracking - you just decide what to say and who to send it to.
Where Broadcast Messaging Falls Short
Why Sending an Offer to Everyone Doesn't Work
Most shops either send nothing between visits or blast every customer the same message, and both approaches waste the opportunity:
A festival offer sent to every customer feels irrelevant to those it doesn't apply to
No way to tell which customers actually opened or acted on a message that was sent
Sending offers means manually messaging customers one at a time, or not at all
No record of which past campaigns actually drove redemptions versus which fell flat
New arrivals or flash sales go unannounced because there's no quick way to notify anyone
Customers who'd respond well to an offer get the same generic message as everyone else
Customer engagement campaigns fix this by letting you target the right segment with the right offer, and see what actually worked.
Built for Every Business - Trusted by the Best
How Fydo's Customer Engagement Campaigns Work
Pick a Customer Segment to Target
Choose exactly who a campaign goes to - frequent buyers, a specific category's customers, or your whole list - instead of messaging everyone the same thing.
- Segments built from real purchase and visit history
- Target a specific group or your full customer list
- No manual list-building required
Write and Send a WhatsApp Campaign
Create the offer - a festival discount, a new-arrival announcement, a flash sale - and send it directly over WhatsApp to your chosen segment.
- Send in minutes from the Fydo app
- Attach a cashback, points, or coupon offer
- No separate messaging tool needed
Track Who Opened and Redeemed It
See how many customers opened the campaign and how many actually redeemed the offer, so you know which campaigns are worth repeating.
- Open and redemption tracking per campaign
- Compare results across past campaigns
- No guessing whether a message landed
Run Alongside Your Automated Rules
One-off campaigns work alongside any automated loyalty triggers you already have running, so a festival push doesn't interrupt birthday or milestone rewards.
- Doesn't conflict with automated loyalty triggers
- Send a one-off campaign whenever you choose
- Works whether or not you run a POS system
Use Case Section
Campaigns That Fit Whatever Each Business Wants to Announce
The same campaign tool adapts to whatever a retail business needs to tell its customers, whenever it needs to say it.
No matter your business type, Fydo helps you grow consistently.
Benefits
Why Targeted Campaigns Beat Sending to Everyone
A message sent to your whole list gets ignored by most of it. A campaign sent to the right segment, with results you can track, gets acted on.
Relevant Offers, Not Blanket Blasts: Send to the customers most likely to actually care.
Send Whenever You Have Something to Say: No fixed schedule, just create and send when it's useful.
Know What Worked: Open and redemption tracking shows which campaigns actually drove visits.
No Manual Messaging: Send to an entire segment at once instead of customer by customer.
Complements Automated Rules: Run one-off campaigns without disturbing your always-on loyalty triggers.
Works With or Without a POS: Campaign targeting runs the same way whether you're on a POS system or billing by hand.
Testimonials
Trusted by Retail Businesses Across India
Retail shop owners use Fydo to send offers that actually reach the right customers.
1L+ users
4.8 rating on Play Store
Trusted by 10000+ retail businesses
We can finally see which festival offers actually get opened and redeemed, instead of just hoping a WhatsApp blast worked.
We send a targeted campaign to the customers most likely to care, and check the redemption numbers afterward. It's changed how we plan promotions.
Shop Owner
Fydo Partner Store
STEP 1
Download the Fydo App
Get started in minutes with a simple and quick setup
STEP 2
Pick a Segment and Write Your Offer
Choose who to target and attach a cashback, points, or coupon offer
STEP 3
Send and Track the Results
See who opened and redeemed the campaign, right from the dashboard
Frequently Asked Questions
What are customer engagement campaigns?
Customer engagement campaigns are one-off or seasonal messages you actively create and send to a chosen customer segment, such as a festival offer or a new-arrival announcement, sent over WhatsApp through Fydo.