Stop sending everyone the same offer
A blanket discount rewards customers who would have come anyway, and it costs you margin. Fydo lets you use what you know about each customer to send the right offer to the right group.
How to segment your customers
Use what you know about each customer to send the right offer to the right group, instead of discounting everyone.
Before you start
What you need, and what you will be able to do.
- Time10 minutes
- LevelBeginner
- SourceBased on the Fydo Partner app
You will need
- A few weeks of customers in Fydo
- One offer you are happy to give
You will be able to
- Explain the five customer groups
- Match a message to each group
- Target a group in the Create Campaign screen
The steps
Follow them in order. Each step shows the real app screen where there is one.
Know your five groups
- New. First-time visitors.
- Repeat. Customers who have purchased more than once.
- VIP. Your highest-spending customers.
- At risk. Customers who are visiting less often.
- Lost. Customers who have not visited in 30+ days in the current setup.
Decide what each group needs
- New: a reason to make a second purchase.
- Repeat: a reason to visit more often.
- VIP: exclusive benefits that make them feel recognised.
- At risk: a reason to come back before they disappear.
- Lost: a comeback offer.
Pick one group for your first message
Start with the group where a message is most likely to change what people do. For many shops that is new customers, who need a reason for a second visit, or at-risk customers, who are still close.
Target the group in Create Campaign
Open Campaign and create a campaign. In the Target field, choose your group, for example VIP customers. Then set the offer, choose WhatsApp as the channel and choose when to send.
Check, then adjust
A week later, look at the group again. Did they come back? Did the number of repeat customers change? Keep what worked and change one thing.
Explore the five groups
Select a group to see what it needs, a message idea and what to avoid.
WhoFirst-time visitors.
They needA reason to make a second purchase.
An ideaA welcome offer that is valid for a short window.
AvoidA big discount on the first visit. It teaches customers to wait for offers.
- Open Campaign and tap Create Campaign.
- Choose New as the target.
- Choose an offer and WhatsApp as the channel.
- Send now or schedule it.
Message previewBusiness chat
Thank you for visiting! Come back this week and enjoy a little something extra.
Your checklist
Tick things off as you go. Copy the list to share it with your team.
Segmentation checklist
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Common mistakes
Easy to avoid once you know them.
- The same offer for everyone
It gives margin away and tells customers nothing.
- Messaging lost customers again and again
Send one comeback offer, then stop.
- Forgetting your VIPs
Your best customers should hear from you first.
- Too many messages
Frequent messages train people to ignore you.
- Waiting until customers are lost
The at-risk group is the best moment to act.
Questions about this guide
Keep going
The next step in the learning path.
Want to see it with your own shop?
A demo is the fastest way to see how these steps fit your business.