Pick up to three actions, plan four weeks around them, and judge the result honestly. No tricks, and no promises of overnight results.
What you need, and what you will be able to do.
Follow them in order. Each step shows the real app screen where there is one.
Loyalty programmes help, but less than vendors often claim. A peer-reviewed study of Dutch supermarkets found that loyalty membership had a small effect on how much customers spent, about seven times smaller than a simple comparison of members and non-members suggests.
So aim for measurable repeat visits, not a transformation.
Before you change anything, note this week's new customers and repeat customers from the home screen. You will compare against it later.
Three is plenty for a first month.
Use the planning guide for rewards and the campaign guide for messages. Switch on one action, check it works, then the next.
Your team is part of the programme. Ask them to mention the reward at the counter and to take the phone number on every bill.
Compare repeat customers with your starting point. Keep one action, change one, and drop one. If you want a stricter test, leave a small group of similar customers out of a campaign and compare, and ask the Fydo team how to do this in the app.
Tick up to three actions to get a week by week plan.
Tick up to three actions to build your 30 day plan.
Tick things off as you go. Copy the list to share it with your team.
Ticks are saved in this browser only.
Easy to avoid once you know them.
You will not know what worked.
Customers give up before they reach them.
They cost margin and attract people who would have come anyway.
Members are your best customers already. Count repeat visits.
Customers take time to change habits. Review at 30 days.
The next step in the learning path.
A demo is the fastest way to see how these steps fit your business.