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  3. Franchise

One loyalty brand, run by every franchisee

A franchise is one brand run by many owners. Keep the rewards consistent for customers, let each franchisee run local promotions, and give the franchisor a clear view of the network.

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Franchise illustration
Central rules, local offersWeekend offer at your outletNetwork report ready

What franchise networks need

One brand promise, many independent owners.

01

Customers expect one brand

A customer should be recognised and rewarded at every outlet in the network.

02

Owners want local control

Franchisees know their neighbourhood and want to run their own promotions.

03

The franchisor needs visibility

Head office needs to see how each outlet is doing, without chasing reports.

04

Programmes drift

Without shared rules, outlets run different offers and the brand loses consistency.

What Fydo can do for a franchise

Shared rules, local promotions.

Cashback added+₹24Wallet: ₹104
01

Shared programme rules

Set rewards once so customers get the same deal everywhere.

Cashback added+₹24Wallet: ₹104
02

Outlet-level promotions

Franchisees run local offers for their own customers.

Rate1 pointfor every ₹100
03

Outlet reporting

The franchisor sees visits, spend and campaigns by outlet.

NewRepeatVIPAt riskLost
04

Owner and staff access

Each franchisee and team member sees what they need.

Cashback added+₹24Wallet: ₹104
05

Brand and local messages

Send network-wide messages and local ones from the same place.

Cashback added+₹24Wallet: ₹104
06

A programme owners adopt

Give franchisees a loyalty tool they want to use.

Central rules, local owners

The franchisor sets the standard and every franchisee runs their own outlets.

FranchisorSets shared rules and reads the network report
Franchisee 1Local promotions
Franchisee 2Local promotions
Franchisee 3Local promotions
  • Outlet 1
  • Outlet 2
  • Outlet 3
  • Outlet 4
  • Outlet 5
  • Outlet 6

The customer journey

How it feels from the customer's side.

How a franchise network uses it
  1. Franchisor sets the rules

    The brand decides the core rewards for every outlet.

  2. Franchisees add local offers

    Each owner runs promotions that suit their neighbourhood.

  3. Everyone sees results

    The franchisor reads the network. Owners read their own outlets.

A message customers will read

Brand offers and local offers, from one tool.

9:41
F
Fydo CafésBusiness account
Hi Meera, enjoy a free dessert with any main course at Spice Route this weekend. Valid at all outlets.at your nearest outletWeekend offerFind an outlet10:42 am

A message the whole network can send

Brand offers and local offers, from one tool.

  • A network-wide offer sent by the franchisor
  • A local offer sent by a franchisee
  • Both reach customers on WhatsApp

Common questions

Related

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Talk to us about Franchise

Tell us how your business works and we will show you how Fydo fits.

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