Customers expect one brand
A customer should be recognised and rewarded at every outlet in the network.
A franchise is one brand run by many owners. Keep the rewards consistent for customers, let each franchisee run local promotions, and give the franchisor a clear view of the network.
One brand promise, many independent owners.
A customer should be recognised and rewarded at every outlet in the network.
Franchisees know their neighbourhood and want to run their own promotions.
Head office needs to see how each outlet is doing, without chasing reports.
Without shared rules, outlets run different offers and the brand loses consistency.
Shared rules, local promotions.
Set rewards once so customers get the same deal everywhere.
Franchisees run local offers for their own customers.
The franchisor sees visits, spend and campaigns by outlet.
Each franchisee and team member sees what they need.
Send network-wide messages and local ones from the same place.
Give franchisees a loyalty tool they want to use.
The franchisor sets the standard and every franchisee runs their own outlets.
How it feels from the customer's side.
The brand decides the core rewards for every outlet.
Each owner runs promotions that suit their neighbourhood.
The franchisor reads the network. Owners read their own outlets.
Brand offers and local offers, from one tool.
Brand offers and local offers, from one tool.
Tell us how your business works and we will show you how Fydo fits.