Shelf competition is constant
Shoppers switch brands for a small offer, and you rarely find out why.
Turn every pack into a direct link to your customer
Fast-moving brands sell in huge volumes through shops they do not own. Scan-to-earn packs let you see who buys, reward the habit, and reach them directly.
What consumer brands face
High volume, low margin, and almost no direct contact.
You do not know your buyers
Sales data stops at the retailer, so loyal buyers look like everyone else.
Trade discounts do not reach the shopper
Offers go to the channel, not to the person who decides at the shelf.
Launches need a way to reach people
A new pack needs a direct way to tell existing buyers.
What Fydo can do for a brand
Reward the habit and reach buyers directly.
Cashback added+₹24Wallet: ₹104
01
Scan-to-earn packs
A code on the pack that rewards the buyer for scanning.
3 of 5 visitsFree dessert next
02
Repeat-buyer rewards
A reward for the buyer who scans pack after pack.
NewRepeatVIPAt riskLost
03
Share-and-earn
Reward buyers who bring a friend to the brand.
Cashback added+₹24Wallet: ₹104
04
Launch campaigns
Tell scanners about a new pack the day it arrives.
This weekFestival reward
05
Festival offers
Seasonal rewards for scanners ahead of festivals.
Rate1 pointfor every ₹100
06
Buyer insight
See scan activity and repeat behaviour by pack.
The customer journey
How it feels from the customer's side.
From shelf to repeat buyer
- Pick up the pack
A shopper chooses your product at the shop.
- Scan to earn
They scan the pack and earn a small reward.
- Hear from the brand
A message brings them back for the next pack.
Try scan-to-earn
Scan packs and watch the repeat-buyer reward unlock.
Every 4th pack earns a reward
0 of 4 packs scanned
A message customers will read
Tell buyers about new packs and offers.
Fydo FoodsBusiness account
Thanks for scanning, Kavita! ₹20 has been added to your balance. Our new pack is in stores now, scan it to earn more.₹20 earnedon your pack scanSee rewards
A message that follows the scan
Tell buyers about new packs and offers.
- Sent to people who scanned the pack
- Announces a launch or a festival pack
- Invites a repeat scan
Common questions
Related
ManufacturingReach buyers beyond the distributor.QR loyalty and earning rulesJoin with a scan, then earn by visits, spend or occasions.CashbackReturn a share of each bill as money back on a later purchase.Marketing CampaignsRun customer retention campaigns for your shop: promotional offers, win-back messages andConsumer Brands & ManufacturingLoyalty solutions for consumer brands and manufacturers: reach the people who use your pro
Talk to us about FMCG & Consumer Brands
Tell us how your business works and we will show you how Fydo fits.