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  1. Home
  2. Products
  3. Loyalty Programs
  4. Cashback and Rewards

Reward Customers With Cashback Instead of Flat Discounts

Customers buy once but don’t come back?

Simple app. No complicated setup - works with your existing POS system or even if you don’t use one.

Download AppBook a Demo
Bill
Bill amount₹1,600
Amount paid₹1,600
Cashback added+₹32Ready to use on the next visit
Visit 4 this monthThanks for visiting!

What Is a Cashback and Rewards System?

A cashback and rewards system gives customers back a percentage of what they spend as redeemable wallet balance, instead of reducing the price at the time of sale like a flat discount does. Because the reward is only usable on a future visit, cashback creates a reason for the customer to come back, while a discount is used up and forgotten the moment the sale is over.

Fydo lets you set cashback rules by visit count or spend amount, credit it automatically at checkout, and let customers redeem it on their next purchase - so every reward you give is tied to a repeat visit, not a one-time markdown.

Why Does Your Shop Need a Cashback and Rewards System?

Many shops rely only on flat discounts to bring customers in, but discounts don't build a reason to return. Without a structured cashback system:

  • Flat discounts cut into margins on every single sale
  • Customers use the discount once and don't come back
  • No wallet balance sitting with the customer to pull them back in
  • No way to reward frequent customers differently from one-time buyers
  • Cashback given out isn't tracked against redemptions
  • No urgency for customers to return and redeem what they've earned
  • Rewards can't be combined with other offers or occasions
  • No visibility into whether the rewards program is actually profitable

Without a proper cashback and rewards system, every rupee you discount is spent once - it doesn't buy you a second visit.

Try the counter yourself

Pick a customer and a bill. Staff enter the phone number and the amount, and the reward and the WhatsApp message follow.

1. Find the customer by phone number

2. Enter the bill

You choose your own.

P
PriyaRepeat customer4 visits · last visit 12 days ago
Wallet after this bill₹142
Bill
Bill₹1,200
Reward applied−₹100
Amount to collect₹1,100
Cashback added to wallet+₹22
9:41
F
Fydo BasketBusiness chat
Thanks for shopping with us, Priya! ₹22 cashback has been added to your wallet. You saved ₹100 today.6:05 pm

Built for Every Business - Trusted by the Best

adidas
allen_solly
arrow
aurelia
bata
biggies_burger
blackberrys
campus
crimsoune_club.png
crocodile
first_cry
gini_jony
just_watches
keventers
kfc
khadims
killer
lee
levis
louis_philippe
manyavar.png
mio_amore.png
monginis
mufti
nike
paris_bakery
patanjali
pepe_jeans
peter_england
ray_ban
safari
skechers
span
spykar
timex
titan
turtle
twills
us_polo_assn
van_heusen
wow_momo
yo
adidas
allen_solly
arrow
aurelia
bata
biggies_burger
blackberrys
campus
crimsoune_club.png
crocodile
first_cry
gini_jony
just_watches
keventers
kfc
khadims
killer
lee
levis
louis_philippe
manyavar.png
mio_amore.png
monginis
mufti
nike
paris_bakery
patanjali
pepe_jeans
peter_england
ray_ban
safari
skechers
span
spykar
timex
titan
turtle
twills
us_polo_assn
van_heusen
wow_momo
yo

Features Built for Cashback and Rewards Programs

Rule-BasedCashback Tiers

Set cashback percentages by spend amount or visit count, so bigger purchases and repeat customers earn more.

Instant vs.Delayed Cashback

Credit cashback immediately at checkout, or delay it to encourage a return visit within a set window.

SimpleRedemption Flow

Customers redeem their cashback wallet balance at checkout in a few taps - no coupon codes or manual calculations.

Combine CashbackWith Other Offers

Stack cashback with festival offers or loyalty rewards without breaking your margin calculations.

Expiry andUrgency Mechanics

Set expiry windows on cashback balances so customers have a reason to return sooner rather than sit on unused rewards.

TrackCashback ROI

See how much cashback you've issued, how much has been redeemed, and how much repeat sales it generated.

Perfect for All Types of Shops

Fydo helps different types of shops run effective cashback and rewards programs.

Grocery Shops

Encourage daily repeat purchases

Clothing Stores

Bring customers back for new collections

Salons & Services

Increase repeat visits and bookings

Restaurants & Cafes

Improve repeat orders and loyalty

No matter your business type, rewards drive customer retention.

Benefits of a Cashback and Rewards System Over Flat Discounts

Cashback ties every rupee you give back to a future visit, instead of giving it away with nothing in return.

  • Built-In Reason to Return: Cashback sits in the customer's wallet until they come back to redeem it, unlike a discount that's used and forgotten
  • Lower Effective Cost Than Discounts: You only pay out cashback that actually gets redeemed, not every rupee promised upfront
  • Rewards Scale With Loyalty: Give bigger cashback percentages to frequent customers instead of the same flat rate for everyone
  • Redemption Drives a Second Sale: Every redemption happens alongside a new purchase, not as a standalone giveaway
  • Expiry Creates Urgency: Time-bound cashback balances push customers to return sooner instead of sitting on unused rewards
  • Full Visibility Into ROI: Track exactly how much cashback you've issued against how much repeat revenue it generated
Testimonials

Shop Owners Are Growing with Cashback and Rewards by Fydo

Retail businesses use Fydo to reward customers and increase repeat visits.

1L+ users
4.8 rating on Play Store
Trusted by 10000+ retail businesses
Quote

Our repeat customers increased after we started offering cashback through Fydo. It really works.

We replaced basic discounts with a structured cashback program using Fydo. Now, our customers actively return to redeem their rewards, significantly boosting our sales.

Retail Shop Owner

Fydo Partner Shop

Retail Business

Quote

Our repeat customers increased after we started offering cashback through Fydo. It really works.

We replaced basic discounts with a structured cashback program using Fydo. Now, our customers actively return to redeem their rewards, significantly boosting our sales.

Retail Shop Owner

Fydo Partner Shop

Retail Business

Start Your Cashback and Rewards Program in 3 Simple Steps

  1. 1

    Download the Fydo App

    Quick and easy setup

  2. 2

    Create Your Rewards Program

    Set cashback and offers based on your business

  3. 3

    Grow Your Business

    Start increasing repeat customers and sales

Frequently Asked Questions

Explore More Ways Fydo Helps You Grow

Send WhatsApp Campaigns That Bring Customers Back to Your ShopKnow Which Customers Come Back and Which Campaigns Actually WorkOne Loyalty Platform to Replace Every Tool You're Juggling Today

Start Rewarding Your Customers and Growing Your Business Today

Don’t let customers visit once and disappear. Build loyalty with cashback and rewards using Fydo.