Grocery & Kirana Stores
Cashback on the weekly basket with WhatsApp reminders to keep the habit going
Loyalty Marketing Software
Loyalty Marketing Software That Rewards and Reaches Customers
Rewards alone don't bring customers back - you need to reach them too.
Loyalty marketing software combines a rewards program with the marketing tools to actually reach customers about it, instead of treating the two as separate purchases. Fydo runs cashback, points, or coupon rewards alongside WhatsApp campaigns, so a customer who earns a reward is also the one you can message about it.
Works with your existing POS system, or on its own if you don't use one.
Loyalty Marketing Software
What Is Loyalty Marketing Software?
Loyalty marketing software combines two things shops usually manage separately: a rewards program that gives customers a reason to return, and a marketing channel that actually tells them about it. Without both, a rewards program runs quietly in the background and a marketing tool sends offers with no reward tied to them. Together, the reward and the message reinforce each other.
Fydo runs the rewards engine and the WhatsApp campaigns from the same customer list, so nothing needs to be exported or reconciled between two tools.
Where Separate Tools Fall Short
Why Rewards and Marketing Don't Work Well Apart
Most shops end up running a rewards program and their customer outreach as two disconnected efforts:
A rewards program exists, but customers are never reminded to use it
Marketing messages go out with no reward or offer behind them
Customer lists live in separate places for rewards and messaging
No way to message only customers with an active reward or balance
Campaigns and reward redemptions get tracked in different places, if at all
No single view of which customers are engaged and which have gone quiet
Loyalty marketing software fixes this by running rewards and outreach from the same customer data, as one system.
Built for Every Business - Trusted by the Best
How Fydo's Loyalty Marketing Software Works
Set Up Rewards Once
Choose cashback, points, or coupon rewards that credit automatically at checkout, forming the base of your loyalty program.
- Cashback, points, or coupons, your choice
- Applied automatically at every eligible purchase
- Customer can check their own balance anytime
Run WhatsApp Marketing Campaigns
Send broadcast offers and reminders on WhatsApp to your customer list, using the same data the rewards program already has.
- Broadcast offers to your full list or a segment
- Reminders for customers who haven't returned
- No separate customer list to maintain
Segment by Reward Activity
Group customers by how much they've earned or redeemed, so campaigns can target exactly the right group instead of everyone equally.
- Segments built from actual reward and visit data
- Message customers with an unredeemed balance separately
- No manual list-building to create a segment
Track Rewards and Campaigns Together
See redemptions and campaign results in one dashboard, so you know which messages are actually converting into repeat purchases.
- Redemptions and campaign sends in one place
- See who came back after a specific message
- Managed from a single mobile dashboard
Use Case Section
Loyalty Marketing That Fits How Each Business Sells
The same rewards and messaging engine adapts to how each type of retail business earns and communicates repeat visits.
No matter your business type, Fydo helps you grow consistently.
Benefits
Why Rewards and Marketing Work Better as One Tool
A reward with no message behind it goes unused. A message with no reward behind it gets ignored. Together, they drive real repeat visits.
One Customer List: Rewards and campaigns run off the same data, with nothing to reconcile.
Targeted Campaigns: Segment by reward activity so messages go to the right customers.
Higher Redemption: Balance reminders tied to real rewards get acted on more than generic offers.
Combined Tracking: See redemptions and campaign performance from one dashboard.
Less Tool-Switching: No exporting customer lists between a rewards tool and a marketing tool.
Works With or Without a POS: Rewards and campaigns run the same way with or without a point-of-sale system.
Testimonials
Trusted by Retail Businesses Across India
Thousands of shop owners use Fydo to run rewards and marketing campaigns together, not as two separate tools.
1L+ users
4.8 rating on Play Store
Trusted by 10000+ retail businesses
We used to run our rewards program and our WhatsApp messages separately. Now they use the same customer data, and it's much clearer what's actually working.
Setting a cashback rate and sending WhatsApp campaigns from the same app removed a lot of back-and-forth. Repeat visits are noticeably up.
Shop Owner
Fydo Partner Store
STEP 1
Download the Fydo App
Get started in minutes with a simple and quick setup
STEP 2
Set Up Rewards and Segments
Choose your reward rule and group customers by activity
STEP 3
Launch Campaigns and Track Results
Send WhatsApp campaigns and see which ones bring customers back
Frequently Asked Questions
What is loyalty marketing software?
Loyalty marketing software combines a rewards program with the marketing tools to promote it - typically WhatsApp campaigns - instead of treating rewards and outreach as two separate systems.