Privacy Policy

1. Introduction

At Fydo, operated by LFYD Services Private Limited, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, process, and protect personal information when you use or interact with Fydo's website, Partner App, merchant dashboard, QR-based services, loyalty and rewards services, customer-facing interfaces, marketing tools, payment-related features, analytics services, and other products and services provided by Fydo (collectively, the "Services").

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

2. Information We Collect

Depending on how you interact with Fydo, we may collect the following categories of information.

2.1 Information from Merchants and Business Partners

When a merchant registers or uses Fydo, we may collect:

• Business/shop name.
• Owner or authorized representative's name.
• Mobile number and email address.
• Business address and contact details.
• GST, PAN, business registration, or other verification information.
• Banking and settlement information where required.
• Login credentials and authentication information.
• Merchant transaction information.
• Customer engagement and reward information.
• Loyalty program configurations.
• Coupon and promotional campaign information.
• Product and offer information.
• Sales and transaction-related information.
• Merchant dashboard and analytics information.
• Device, browser, IP address, and technical information.
• Communications and support interactions with Fydo.

2.2 Information from Customers

When customers interact with Fydo or a Fydo-enabled merchant, we may collect:

• Name, where provided.
• Mobile number.
• Email address, where provided.
• Information required for account or OTP verification.
• Transaction and purchase information.
• Rewards, cashback, points, coupons, and redemption history.
• Shop Wallet and Fydo Wallet activity.
• Merchant interaction history.
• Offers and campaigns interacted with.
• QR-based transaction information.
• Customer engagement information, such as clicks, views, and interactions.
• Device and technical information.
• Location information, where the customer provides the required permission.

Customers may interact with Fydo without necessarily downloading or maintaining a separate customer application, including through QR-based or web-based experiences.

2.3 Information from Brands and Advertisers

For brands, advertisers, and business partners, we may collect:

• Brand/company name.
• Authorized representative's name.
• Contact details.
• Campaign preferences.
• Marketing and targeting requirements.
• Billing and transaction information.
• Communication history.
• Integration and technical information.

2.4 Information Collected Automatically

When you access our website, application, or Services, certain information may be collected automatically, including:

• IP address.
• Device type and operating system.
• Browser type.
• Application version.
• Device identifiers.
• Log information.
• Approximate location derived from technical information.
• Usage and interaction information.
• Cookies and similar technologies.

3. How We Use Your Information

We may use the information we collect to:

3.1 Provide and Operate the Services

• Create and manage merchant and user accounts.
• Verify users and merchants.
• Process eligible transactions.
• Facilitate QR-based customer interactions.
• Calculate and credit eligible rewards.
• Maintain Shop Wallet and Fydo Wallet records.
• Enable loyalty and cashback programs.
• Facilitate coupon and promotional campaigns.
• Provide product and offer discovery.
• Provide merchant dashboards and analytics.
• Provide customer engagement tools.
• Enable available payment and transaction integrations.

3.2 Customer Engagement and Marketing

We may use information to help merchants create and manage customer engagement campaigns, personalized offers, promotional communications, and loyalty programs.

Where available, Fydo may provide merchants with Free WhatsApp Marketing and other communication tools.

Such communications may be subject to applicable consent requirements and the policies of third-party communication platforms.

3.3 Analytics and Personalization

We may analyze transaction and engagement information to provide:

• Customer segmentation.
• Retention insights.
• Reward recommendations.
• Campaign recommendations.
• Personalized offers.
• Customer engagement analytics.
• Merchant performance analytics.
• Product and offer recommendations.
• Other AI-powered or automated business insights.

These systems may use statistical, analytical, artificial intelligence, and machine learning techniques to improve the Services.

3.4 Improve and Develop the Platform

• Improve existing features.
• Develop new products and services.
• Understand platform usage.
• Test and optimize features.
• Improve customer and merchant experience.
• Detect technical issues.
• Conduct research and analysis.

3.5 Security and Fraud Prevention

Information may be used to:

• Detect fraudulent transactions.
• Prevent reward manipulation.
• Identify suspicious account activity.
• Protect accounts and platform infrastructure.
• Investigate security incidents.
• Enforce our Terms and Conditions.

3.6 Legal and Regulatory Compliance

We may process information where necessary to:

• Comply with applicable laws and regulations.
• Respond to lawful requests from government authorities.
• Resolve disputes.
• Enforce agreements.
• Protect the rights, property, and safety of Fydo, its users, merchants, and other parties.

4. Sharing of Information

We do not sell or rent your personal information to third parties.

We may share information in the following circumstances.

4.1 Merchant Partners

Where necessary to provide the Services, relevant customer information may be made available to the merchant with whom the customer interacts. This may include information necessary to:

• Identify an eligible customer.
• Credit or redeem rewards.
• Maintain loyalty records.
• Process offers and coupons.
• Provide customer support.
• Track eligible transactions.

Merchants are responsible for using such information in accordance with applicable law and their obligations to customers.

4.2 Payment and Technology Service Providers

We may share information with trusted third-party providers that help us operate the platform, including providers of:

• Payment processing.
• UPI and payment infrastructure.
• Cloud hosting.
• Data storage.
• SMS and OTP services.
• Email services.
• WhatsApp or other communication services.
• Analytics.
• Customer support.
• Security and fraud prevention.

These providers may process information only to the extent necessary to provide their services to Fydo.

4.3 Brands and Advertisers

Where permitted by applicable law, we may provide brands or advertisers with aggregated or anonymized insights for campaign planning, measurement, and analysis.

We do not provide personal customer information to brands for independent use without an appropriate lawful basis or consent where required.

4.4 Legal and Regulatory Authorities

We may disclose information where required by law, court order, regulatory requirement, legal process, or where reasonably necessary to protect the rights, safety, property, or security of Fydo or others.

4.5 Business Transfers

If Fydo is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar corporate transaction, personal information may be transferred as part of that transaction, subject to applicable legal requirements.

5. Payment Information

Fydo may integrate with third-party payment gateways, UPI providers, payment processors, SoftPOS providers, banks, and other financial technology providers.

Where payment information is processed through third-party payment providers, the relevant payment provider may collect and process payment information in accordance with its own privacy policy and security practices.

Fydo generally does not store complete payment card information unless specifically required and permitted for the relevant service.

Payment-related information received by Fydo may include transaction identifiers, payment status, transaction amount, merchant information, and other information necessary to provide rewards, reconciliation, analytics, and platform functionality.

6. Wallets, Rewards and Transaction Data

To provide Shop Wallet, Fydo Wallet, cashback, loyalty points, coupons, and cross-merchant reward functionality, we may process information relating to:

• Customer transactions.
• Merchant identity.
• Transaction amount.
• Reward eligibility.
• Rewards credited.
• Rewards redeemed.
• Reward expiry.
• Wallet balances.
• Coupon usage.
• Offer participation.

This information may be used to maintain accurate reward records, prevent fraud, and provide the applicable loyalty services.

7. WhatsApp and Other Communication Services

Fydo may use third-party communication platforms, including WhatsApp, SMS, email, and other messaging services, to provide transactional and marketing communications.

Where required, marketing communications will be sent based on applicable consent, subscription, or opt-in requirements. Customers may opt out of promotional communications where applicable.

Merchant-generated communications sent through Fydo are the responsibility of the relevant merchant, including ensuring that such communications comply with applicable laws and platform policies.

8. Cookies and Tracking Technologies

Our website and Services may use cookies, web beacons, pixels, device identifiers, SDKs, and similar technologies. These technologies may be used to:

• Keep users signed in.
• Remember preferences.
• Understand website and platform usage.
• Improve performance.
• Measure campaigns.
• Detect fraud and security threats.
• Analyze traffic.
• Improve user experience.

You may control certain cookies through your browser settings. Disabling cookies may affect some functionality.

9. Data Storage and Security

Fydo uses reasonable technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, loss, misuse, or destruction.

Our infrastructure may use cloud services, including AWS infrastructure, along with access controls, authentication mechanisms, encryption, monitoring, and other security measures appropriate to the nature of the information.

However, no method of transmission or storage can be guaranteed to be completely secure. Accordingly, Fydo cannot guarantee absolute security of information.

Users are responsible for maintaining the confidentiality of their account credentials and should immediately notify Fydo if they suspect unauthorized access.

10. Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide the Services.
• Maintain transaction and reward records.
• Meet contractual obligations.
• Resolve disputes.
• Prevent fraud.
• Comply with legal, tax, accounting, regulatory, and other obligations.

When information is no longer required, we may delete, anonymize, or securely archive it in accordance with applicable law and our internal retention practices.

Certain information may continue to be retained after account closure where required for legal, regulatory, fraud prevention, dispute resolution, or legitimate business purposes.

11. Your Rights and Choices

Subject to applicable law, you may have the right to:

• Request access to personal information held by Fydo.
• Request correction of inaccurate information.
• Request deletion of information where legally permissible.
• Withdraw consent for certain processing activities.
• Opt out of promotional communications.
• Request account deactivation or closure.
• Raise concerns regarding the processing of your personal information.

Certain requests may be subject to verification to protect against unauthorized access.

To exercise applicable rights or raise a privacy-related concern, contact us at support@fydo.in.

12. Children's Privacy

Fydo's Services are not intended for children below the minimum age permitted under applicable law.

We do not knowingly collect personal information from children in violation of applicable legal requirements.

If we become aware that personal information has been collected from a child without the required authorization or legal basis, we may take reasonable steps to delete such information.

13. International Data Transfers

Depending on the technology and service providers used by Fydo, personal information may be processed or stored in locations outside the user's state or country.

Where personal information is transferred across borders, Fydo will take reasonable steps to ensure that such processing is carried out in accordance with applicable data protection requirements.

14. Third-Party Links and Services

Our website, applications, communications, or Services may contain links to or integrations with third-party websites and services.

Fydo is not responsible for the privacy practices, security, or content of third-party services.

Users should review the privacy policies of third-party services before providing them with personal information.

15. AI and Automated Processing

Fydo may use artificial intelligence, machine learning, automation, analytics, and related technologies to provide customer insights, segmentation, recommendations, campaign optimization, retention analysis, and other platform features.

Such systems may analyze information such as transaction history, reward activity, engagement patterns, and merchant interactions.

AI-generated insights are intended to support merchants and improve customer experiences. They should not be treated as guaranteed predictions or professional advice.

Where applicable law requires specific consent, notice, or safeguards for automated processing, Fydo will implement such requirements.

16. Data Protection and Compliance

Fydo seeks to comply with applicable Indian data protection and privacy laws and regulations, including applicable requirements relating to consent, processing, security, data retention, and user rights.

Where applicable, Fydo may also apply generally recognized data protection principles for users located outside India.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

• Changes to our Services.
• New features and technologies.
• Changes in applicable laws.
• Changes in our data practices.
• Improvements to privacy and security practices.

When we make material changes, we may provide notice through the website, application, email, or other appropriate communication methods.

The updated Privacy Policy will include a revised "Effective Date" or "Last Updated" date.
Last Updated: August 18, 2026

18. Contact Us

If you have questions, requests, complaints, or concerns regarding this Privacy Policy or the way Fydo handles personal information, please contact us:

Fydo (LFYD Services Private Limited)
Address: Proworks, 235, 2nd Floor, 13th Cross Road, Indiranagar, Bangalore, Karnataka-560038, India
Email: support@fydo.in
Phone: +91 83105 16103

We will make reasonable efforts to respond to privacy-related requests within the timeframe required by applicable law.