Grocery & Kirana Stores
Frequent, small purchases suit cashback that adds up visibly over time
Customer Reward Program
Build a Customer Reward Program That Matches How Your Shop's Customers Actually Buy
Cashback, points, discounts, or coupons - choose based on your shop's buying pattern, not a competitor's.
A grocery store that sees the same customers twice a week needs a different reward mechanic than a clothing store where customers buy once a season. Fydo lets you pick the reward type — or combine a few — based on how often your customers actually visit and how much they spend, instead of copying whatever program another shop happens to run.
Works with your existing POS system, or on its own if you don't use one.
Customer Reward Program
What Is a Customer Reward Program?
A customer reward program is the set of rules that decide what a customer gets back for shopping with you — cashback, points, a discount, or a coupon — and when they get it. The reward type you choose is what makes the program actually work: pick one that fits how your customers buy and it becomes a habit; pick the wrong one and customers barely notice it exists.
Fydo helps you match the reward type to your shop, then runs it automatically at checkout.
Where Reward Programs Go Wrong
Why Most Shops Pick the Wrong Reward Type
Choosing a reward type is usually a guess, not a decision based on how your shop actually sells:
Copying whatever reward mechanic a competitor down the street happens to run
Points that accrue too slowly for a shop customers only visit twice a year
Cashback paid out on every small purchase, quietly eating margin on a high-ticket, low-frequency business
One reward type applied to every customer, whether they're a regular or a one-time buyer
No way to combine reward types for different kinds of customers
A reward program that stays a vague intention because there's no clear way to set one up
The reward type has to match the purchase — not the other way around.
Built for Every Business - Trusted by the Best
How Fydo Helps You Choose the Right Reward Type
Match Rewards To Your Buying Pattern
Set cashback for frequent, low-ticket purchases, or discounts and coupons for infrequent, high-ticket ones — based on how your customers actually shop, not a template.
- Cashback for shops with frequent, smaller purchases
- Discounts or coupons for infrequent, bigger-ticket purchases
- Points for anything in between
Combine Reward Types For Different Customer Groups
Run cashback for your regulars and a coupon for first-time buyers at the same time, instead of forcing every customer into one mechanic.
- Different rules for regulars, occasional buyers, and first-timers
- Multiple reward types active at once
- No separate system needed for each group
Rewards Apply Automatically At Checkout
Whichever reward types are active, they're applied the same way every time — no staff training on manual rules or exceptions.
- No manual calculation at billing
- Same rule applied to every eligible customer
- Fewer disputes about what a customer earned
Adjust The Mix Without Starting Over
Test cashback for a season, add coupons for slow months, or drop a reward type that isn't working — without rebuilding the program from scratch.
- Change reward types anytime
- No rebuild or data loss when you switch
- See which mix actually brings customers back
Use Case Section
The Right Reward Type Depends On What You Sell
How often customers buy and how much they spend decides which reward type actually works for your shop.
Whatever you sell, the reward type should match how customers actually buy from you.
Benefits
Why Matching The Reward Type Actually Works
A reward program only works if customers notice it. Matching the type to how they buy is what makes that happen.
Rewards Customers Actually Notice: A mechanic that fits how often and how much they buy, instead of a generic copy-paste program.
Regulars And One-Timers Treated Differently: Combine reward types instead of forcing every customer into the same rule.
No Long-Term Commitment To One Mechanic: Change the reward type later without rebuilding anything.
No Manual Rules For Staff To Learn: Rewards apply automatically at checkout across whichever types are active.
Works With Or Without A POS: Set up reward types on Fydo whether or not you already track purchases digitally.
Clearer Return On The Program: See which reward type is actually bringing customers back, not just running in the background.
Testimonials
Trusted by Retail Businesses Across India
Shop owners use Fydo to set up a reward type that actually fits how their customers buy.
1L+ users
4.8 rating on Play Store
Trusted by 10000+ retail businesses
Switching from generic points to cashback for our regulars made an immediate difference.
We were running the same points program every shop around us had, and it wasn't moving the needle. Fydo let us switch to cashback for our regular customers and a coupon for first-timers, and we saw repeat visits pick up within weeks.
Shop Owner
Fydo Partner Store
STEP 1
Download the Fydo App
Get started in minutes with a simple and quick setup
STEP 2
Choose Your Reward Type(s)
Pick cashback, points, discounts, or coupons based on how your customers buy
STEP 3
Go Live At Checkout
Rewards apply automatically — adjust the mix anytime
Frequently Asked Questions
What is a customer reward program?
A customer reward program is the set of rules that decide what a customer earns for shopping with you — cashback, points, a discount, or a coupon. With Fydo, you choose the reward type and it applies automatically at checkout, with no manual tracking needed.
How do I know which reward type fits my shop?
Can I combine more than one reward type?
Can I change the reward mix later?
Do I need a POS to set this up?
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