WhatsApp Marketing vs SMS Marketing- Which one is better?

Connecting with the target audience plays an important role when running a business. However, the multitude of communication channels available might seem confusing even to the veteran retailer. Therefore, if you are struggling with choosing a particular channel to connect with your clients in 2026, it might be time for considering SMS or WhatsApp marketing options in India.

Nevertheless, both channels will enable you to establish contact with your customers. Yet, SMS and WhatsApp marketing in India differ from each other in multiple respects.

What is SMS Marketing?
SMS marketing is considered one of the most proven methods of communicating with the target audience. By using SMS marketing, you can deliver concise messages to the phone of your customers. These can be messages that notify your customers about new offers, order status, important information (OTV), and other things. The accessibility and reliability are the main features of such a marketing channel. Furthermore, it works on virtually any kind of phone irrespective of its OS.

What is WhatsApp Marketing?
By WhatsApp marketing, we refer to the practice when companies use the application to interact with the customers and promote products or services. In WhatsApp, it is possible to send messages, offers, pictures, videos, and product catalogs. With nearly 500 million users in India, it is currently one of the most promising marketing channels.

WhatsApp Marketing vs SMS Marketing: Difference
Let's look at how SMS marketing and WhatsApp marketing compare to each other in terms of different characteristics. Open rates for SMS usually are between 90 and 98%. On the other hand, WhatsApp messages get viewed with open rate of 95–99% and are viewed immediately by recipients. Only one-way communication is possible with SMS. At the same time, WhatsApp allows you to talk to your clients in real time.

SMS supports text messages only with some character limitations. On the contrary, you can use rich multimedia such as pictures, videos, and interactive buttons for creating engaging messages in WhatsApp. SMS is paid per message while WhatsApp is a more cost-effective channel despite certain costs associated with it due to higher conversion rate. Another difference concerns the personalization of messages, it is almost impossible to personalize SMS messages. Meanwhile, you can create personalized messages with WhatsApp thanks to high personalization rate. Finally, SMS is transactional while WhatsApp is not.

When Do We Need SMS Marketing?
SMS marketing has its pros. For example, you should use it for sending important notifications (OTP, notification of delays, etc.) and reaching clients who do not have Internet connection.

When Do We Need WhatsApp Marketing?
It is best for engaging and retaining the clients as well as informing them about new promotions and offers.

Why WhatsApp Marketing Will Be Superior in 2026
Marketing trends change very quickly. Customer preferences evolve and change rapidly as well. Today, people require prompt responses and interactions with brands and companies. Thus, WhatsApp marketing is superior in many aspects.

Conclusion
In summary, WhatsApp marketing has multiple advantages over SMS despite the latter being a reliable channel of communication. The dynamic and interactivity of WhatsApp makes it preferable for promoting products and increasing sales, as well as improving client engagement and retention.

How Fydo Supports You in Using WhatsApp Marketing
If you want to use WhatsApp for marketing purposes, consider applying to Fydo service that can greatly simplify this process. Fydo helps retail businesses to send messages, offer customers some cashback, remind them to return, and establish a strong relationship with them.

Start Increasing Your Profit
Relying exclusively on SMS for connecting with clients is no longer sufficient in today's world. It is necessary to apply innovative methods for increasing sales and improving interaction with clients.

Therefore, try WhatsApp marketing with the assistance of Fydo.